Physicians Insurance Rebrands as Actuate Insurance

Highlighting Its Commitment to Data-Driven, Tailored Coverage for Health Care Professionals and Organizations

Driven by a legacy of credibility and a strong history of supporting physicians and health care professionals, Actuate Insurance is a brokerage that proudly delivers personalized, data-driven solutions across New England.

WALTHAM, MA – Physicians Insurance Agency of Massachusetts Inc. has rebranded its public-facing identity from Physicians Insurance to Actuate Insurance, reinforcing the brokerage’s commitment to providing reliable, and personalized insurance solutions for health care professionals and organizations through a data-driven approach. 

Founded in 1993 as a subsidiary of the Massachusetts Medical Society (MMS), the brokerage was established as Physicians Insurance Agency of Massachusetts (PIAM) to serve physicians and the health care sector with competitively priced solutions. Staying true to this mission, Actuate Insurance continues to provide choice, guidance, and advocacy, solidifying its position as a leading and trusted professional liability broker in New England. 

“With decades of trusted service to Massachusetts physicians, Actuate Insurance pairs deep local roots with forward-looking, data-driven innovation, so you can focus on your patients while we protect your practice, your future, and your peace of mind,” said Dr. Hugh Taylor, Massachusetts Medical Society past president.  

Covering those who care

While our agency name has changed, our organization remains fully dedicated to meeting the unique needs of health care professionals and organizations. Our steadfast commitment to supporting those who deliver care continues and clients can still rely on the same dependable team and expert guidance they’ve counted on for more than 30 years. 

What stays the same: 

• Your access to insurers, policies, coverage, and our dedicated team of experts remains unchanged. 
• All contact details, including phone numbers and email addresses, remain the same. 
• Our website will have a new home at actuateinsurance.com but piam.com will remain live to connect our clients to the new site.

ABOUT ACTUATE INSURANCE

A subsidiary of MMS, Actuate Insurance (formerly Physicians Insurance) is committed to covering those who care, offering trusted insurance solutions and competitively priced products. Known for our expert guidance, choice, and advocacy, we have established ourselves as a leading professional liability broker in New England. Through our carefully selected network of insurers, we provide comprehensive coverage in professional liability, business insurance, health, and more. Since joining the Renaissance Alliance in 2022, we integrate the benefits of being a member of a growing insurance aggregator with personalized, independent service, ensuring we meet the unique needs of health care professionals.

Learn More About Our Rebrand