Our new brand reflects growth, while our commitment to you remains the same. Actuate Insurance is still an independent insurance agency and a proud subsidiary of the Massachusetts Medical Society, dedicated to serving physicians, health care professionals, and organizations with comprehensive, data-driven solutions.
For more than 30 years, our trusted team has been here to answer your questions and support your insurance needs and that has not changed.
To learn more, please review the FAQs and information below. If you would like to request a quote or have a specific inquiry, kindly complete the form, and a member of our team will be in touch with you shortly.
The Evolution of our Agency
Established in the early ’90s, Physicians Insurance Agency of Massachusetts, Inc. (PIAM) has grown into Actuate Insurance — a name that reflects our forward-thinking approach and broader mission to support today’s health care professionals with clarity, confidence, and care.
1993
Founded as a subsidiary of MMS, we launched to provide tailored, competitively priced insurance solutions exclusively for physicians and the broader health care community.
2018
We became Physicians Insurance, simplifying our name to strengthen brand recognition while maintaining dedicated, specialized service to health care professionals and organizations across Massachusetts.
2025
We launched Actuate Insurance, reinforcing our mission to deliver personalized, data-driven insurance solutions for health care professionals, medical practices, and health care-focused organizations.
FAQs
We’re launched Actuate Insurance to better reflect our commitment to delivering reliable, personalized insurance solutions for physicians, health care professionals, and organizations through a data-driven approach. This change also marks a significant milestone in our ongoing efforts to broaden our services, providing health care professionals and organizations with an expanded range of insurance solutions while extending our reach beyond New England.
Yes, we’re the same team you know and trust — just with a fresh new look. We have not been acquired, and our legal entity remains Physicians Insurance Agency of Massachusetts, Inc. This change reflects an update to our public-facing brand, transitioning from Physicians Insurance to Actuate Insurance. The launch of Actuate Insurance highlights our expanded capabilities and continued commitment to serving a broader range of health care professionals.
You’ve likely noticed our new name, updated logo, and refreshed branding across our communications. And now, we’re excited to welcome you to our newly redesigned website!
Everything you rely on remains unchanged. Actuate Insurance continues to serve the unique needs of health care professionals and organizations. Your access to policies, coverage, insurers, and our experienced team remains the same — as do all phone numbers and email addresses.
Our legal name, Physicians Insurance Agency of Massachusetts, remains unchanged and we continue to operate as a wholly owned subsidiary of the Massachusetts Medical Society. The piam.com website will remain active and will connect clients directly to our new Actuate Insurance website.
No action is needed. Just take note of our updated name and branding, and keep an eye out for the refreshed look in future communications.
For our direct bill clients, payments can continue to be made out to Physicians Insurance Agency of MA or to Actuate Insurance.
Covering those who care
Welcome to a new standard in protection where your career, reputation, and peace of mind are prioritized.
Who we serve
At Actuate Insurance, we provide specialized coverage tailored to a wide range of medical, health care professionals, and organizations. Whether you’re an M.D. or D.O., a primary care physician or specialist, working in a hospital, private practice, or the VA, we’re here to support your unique needs.
We understand the demands of the medical field and use our deep industry experience and broad network to secure competitively priced policies that align with your specific requirements.
As your dedicated insurance advisor, we ensure that you are optimally covered, whether you’re performing surgeries or managing everyday care, so you can focus on what matters most: your patients.
Types of insurance we can facilitate
Explore the array of insurance types we facilitate and get the security you need in a world of uncertainties.
Medical Professional Liability
Learn about tailored medical malpractice insurance and secure your peace of mind with a policy that protects against future claims, safeguarding your reputation and finances.
Learn about our health insurance options for your practice that prioritize the wellness and continuity of care for your staff. We help simplify your choices by finding plans that best match your professional and personal needs.
Discover our comprehensive range of commercial insurance options, including Practice Owner’s policies, Workers Compensation, Umbrella coverage, Management Liabilities (EPL, D&O, Fiduciary), Pollution Liability, Clinical Trials Liability, and Surety Bonds, designed to protect every aspect of your medical practice.
A legacy of trust in health care insurance
As a wholly owned subsidiary of the Massachusetts Medical Society, we proudly uphold a legacy of trust and excellence. You can count on us to deliver high-standard, reliable insurance solutions tailored specifically for your role in health care, offering peace of mind in an ever-changing industry.
Meet Our Advisors
Kate Gerheim
Kate brings over 20 years of experience in a wide range of insurance operations and underwriting. She is passionate about building efficient processes, supporting strong engaged teams, and delivering exceptional service to clients and partners.
When she’s not at work, Kate enjoys spending time outdoors with her husband and their rescue dogs. A self-proclaimed foodie and avid world traveler, she’s always on the lookout for her next great adventure.
Deborah Kelly
A veteran insurance professional, Deb joined the agency in 2001 and has built a reputation of delivering knowledgeable, responsive service; particularly in the complexities of property and casualty coverage. She oversees many aspects of financial reporting and specializes in helping clients with their professional liability needs. Outside of work, Deborah enjoys weekends filled with errands, cooking, and sharing meals with family and friends.
Richard Weston
Rich joined the agency in 2002, bringing a focus on commercial insurance and a commitment to delivering practical solutions for his clients. An industry and military veteran, he began his insurance career in 1988 after serving as a military policeman in the U.S. Army. He later earned a BA in Political Science from the University of New Hampshire and holds the CIC designation. When he’s not working, Rich enjoys exploring restaurants and indulging his passion as a dedicated foodie.
Scott Berger
Scott entered the insurance industry in 2002 and joined the agency in 2013. He has handled several of the agency’s largest clients and oversees health insurance programs for medical practices and retired physicians. A graduate of Western New England University, he holds Property & Casualty and Life, Accident and Health licenses. Beyond the office, Scott is also an actor, appearing in commercials, audiobooks, and on stage.
Gordon Bewick
Gordon joined the agency in 2022 after a distinguished career that included founding Boston Insurance Brokerage and 22 years with the Sedgwick Group in London, New York, and Boston, and built one of New England’s leading wholesale brokerages. Today, Gordon brings his deep industry knowledge to Actuate Insurance. He enjoys golf, tennis, and sailing with his family.
What’s New?
Knowledge is power — and protection. Partnering with Actuate Insurance gives you access to specialized experience in health care insurance. Explore our Blog for insights, research, and guidance on issues that impact your practice.
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